Category Archive: Entreprenurial/Societal

The Power of Adjectives

I was in Mactaggart’s (home of Madison’s best sandwich) yesterday waiting for my food, when this soda can in the case caught my eye. “CREAMY” root beer?? I had to buy it. But the thing is, if you had asked me whether I was in the root beer market before seeing that one (powerful) adjective, …

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Hollywood isn't the only industry making money off of 2012

A Lesson in Customer Service From…Lil Wayne?

You may think of Lil Wayne as just a rapper, but whether you–or he–know it, he’s a business man as well. As ‘Crush It!’ author Gary Vaynerchuck points out time and time again, being accessible and responsive to customers is at the heart of any company’s customer loyalty. This is something Lil Wayne seems to …

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