Category Archive: Entreprenurial/Societal

In a consumer Web filled with impersonable companies, OhSoWe’s personal touch goes a long way

I recently heard about OhSoWe, a social network designed to bring residents living in the same neighborhoods together. The site, started by OpenTable co-founder Chuck Templeton, caught my attention and earned my loyalty before I ever even created my profile. How did they accomplish this? With a postcard.  OhSoWe requires you to confirm your address …

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Enlightened Entrepreneur Profile: Jill Blakeway, The Yinova Center

Together, Jill Blakeway and husband Noah Rubinstein run the Yinova Center, a truly special eastern medical center in downtown Manhattan. What started as a small office with Jill as a solo acupuncturist, has turned into a 12 room holistic care facility with over 9 employees. It makes me so happy to see evidence of the …

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The Power of Adjectives

I was in Mactaggart’s (home of Madison’s best sandwich) yesterday waiting for my food, when this soda can in the case caught my eye. “CREAMY” root beer?? I had to buy it. But the thing is, if you had asked me whether I was in the root beer market before seeing that one (powerful) adjective, …

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