I recently heard about OhSoWe, a social network designed to bring residents living in the same neighborhoods together. The site, started by OpenTable co-founder Chuck Templeton, caught my attention and earned my loyalty before I ever even created my profile. How did they accomplish this? With a postcard. OhSoWe requires you to confirm your address …
Category Archive: Entreprenurial/Societal
The Power of Adjectives
I was in Mactaggart’s (home of Madison’s best sandwich) yesterday waiting for my food, when this soda can in the case caught my eye. “CREAMY” root beer?? I had to buy it. But the thing is, if you had asked me whether I was in the root beer market before seeing that one (powerful) adjective, …