It took 10 months for my co-founder Nate Lustig and I to get from the ‘garage’ to the ‘couch.’ During the 6 months or so of the ‘garage phase,’ we mainly worked separately from our apartments, sometimes meeting up at the UW-Business School for a whiteboard sesh as needed. When the glorious Madison summer arrived …
Category Archive: Business
Choosing Effective Job Titles in a Startup
While in college, ‘Student’ will suffice quite nicely as a job title. And since graduating last May from the University of Wisconsin-Madison, I have been going with ‘Entrepreneur’ whenever and wherever I was asked. But last week this changed when my friend and business partner Nate Lustig, and I decided it was about time to …
The Split-Ring Key-Blank: A case study on innovation
Scott Amron has made a living out of selling his wacky-inventions-turned-working-prototypes to companies such as OXO and Polder Home Tools, but Scott’s approach to his latest invention caught my eye in this Wired Magazine article. The invention, known as the Split-Ring Key-Blank is an almost head-poundingly obvious hybrid of a standard front door key and …