Little things can go a long way in making your startup company appear bigger than it is. Carelessness about these seemingly small details can leave big blemishes on your credibility, directly limiting your ability to grow. And ability to grow is undoubtedly one of the single most important strengths that any startup can prove to …
Category Archive: Branding/Marketing
Choosing Effective Job Titles in a Startup
While in college, ‘Student’ will suffice quite nicely as a job title. And since graduating last May from the University of Wisconsin-Madison, I have been going with ‘Entrepreneur’ whenever and wherever I was asked. But last week this changed when my friend and business partner Nate Lustig, and I decided it was about time to …
The Split-Ring Key-Blank: A case study on innovation
Scott Amron has made a living out of selling his wacky-inventions-turned-working-prototypes to companies such as OXO and Polder Home Tools, but Scott’s approach to his latest invention caught my eye in this Wired Magazine article. The invention, known as the Split-Ring Key-Blank is an almost head-poundingly obvious hybrid of a standard front door key and …