Category Archive: Branding/Marketing

In a consumer Web filled with impersonable companies, OhSoWe’s personal touch goes a long way

I recently heard about OhSoWe, a social network designed to bring residents living in the same neighborhoods together. The site, started by OpenTable co-founder Chuck Templeton, caught my attention and earned my loyalty before I ever even created my profile. How did they accomplish this? With a postcard.  OhSoWe requires you to confirm your address …

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The Power of Adjectives

I was in Mactaggart’s (home of Madison’s best sandwich) yesterday waiting for my food, when this soda can in the case caught my eye. “CREAMY” root beer?? I had to buy it. But the thing is, if you had asked me whether I was in the root beer market before seeing that one (powerful) adjective, …

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Entrustet

EntrustetLogo

I’d like to welcome the world to Entrustet.com. Launching our Beta version last week was the culmination of some 21 months of work. But the thing is, it has never once felt like real work. Okay, maybe there have been a few times it felt like real work, but overall, I feel like a kid …

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